The Changing Avatar of Market Research As A Marketing Tool

Market research is a powerful tool and has been in use for many years. With the help of market research, a company finds out the popularity and effectiveness of its product or service. Earlier, people employed by the market research companies conducted market research. There was a team of people, who would compile all the data collected from the market. Then there was a team, which analyzed this data to give out the final opinion.   A team that went door-to-door, met with the people, and took their opinion, on paper, did all this. They then compiled and tabulated this data, in order to get the final output. However, companies have found a unique way of conducting market research. They use the internet as a medium of conducting paid online surveys.

Things have become simpler for these companies, though. They just have to collect the data, while a computer-generated program does the compilation, sorting, tabulation and gets the results.

As compared to earlier times, the market research teams have also undergone a vast change. Earlier many students undertook the market research work as a method to earn some extra income. Most of them conducted the surveys part time. Very few serious minded adults would go for a door-to-door assignment, collecting information and filling up forms. However, seniors conducted the work of compiling the data brought in by these youngsters, tabulating it and giving the results. They had the knowledge and the expertise to understand and judge this data.

Today on the other hand, we find that anyone who has the time conducts the paid online surveys. There is no age bar for those who wish to conduct them. All you have to do is spare a little time. Today we find homemakers, students, elder people, people who have retired, even working people, all conducting paid online surveys, in order to earn a fast buck.